SEO through Search Engine Maps

This is the growing trend in consumer behavior–people search the web for the local stores and services they consume, whether it’s local restaurants, attorneys, or yoga studios. Do a Google search for “New York cleaners” and you’ll see that the first 10 results are local search results from Google Maps. The traditional “organic” listings appear below in Search Engine.

When potential customers are looking for a plumber (or lawyer, dry cleaner, paint gallery, a pottery store, etc.), they want a listing in their local zip code, community or city. Search engines program their systems to be geographically based and deliver local results. This means that the search engine will automatically show results in the desired community. If it doesn’t, the service/product, along with either the city/state name or zip code can be entered. This will result in a ‘map’ appearing in the search results, that shows and lists business locations and contact information.

The new search environment means that local search engine optimization (SEO) is more important than ever. Search engine optimization for your website for local customers demands a different strategy because the search results for Google, yahoo, MSN Maps are determined differently than standard search results. The new thing is that search engine optimization is changing, because search engines are changing. Google now integrates Google maps in its natural (organic) SERP (search engine reponse pages). So if I am in a location, and I type that location, I can find the closest service to me.

If I type hotel London, it will show me Google maps with hotels in London, instead of just giving me web sites with the words hotel and London in them. Yes, it sounds cool, and the service for the user is improved.

We utilize a Search engine optimization set of proven techniques to submit and regularly update geographic and business information on Google, MSN, Yahoo! and other search engines. Optimization helps you be found in the Maps section of the three largest search engines: Google, Yahoo and MSN.